It is well-known that proofreading services and paraphrasing services can improve the quality of a document. In the case of proofreading services, these “error-proof” your written work, safeguarding against inconsistencies, typographical errors, and awkward or incorrect grammar and punctuation. Paraphrasing, by contrast, deals with plagiarism and the general flow and style of a piece of writing. Paraphrasing services enable paraphrasers (also known as “rewriters) to improve the overall readability of the text, and they ensure that none of the content in a document is identified as plagiarised.
It is less well-known that proofreading and paraphrasing, even when used together to improve a single document, can positively influence a company’s search engine ranking. So if you are not a business owner, marketer, or entrepreneur, then this may not be relevant to you. However, if you are, then the decision to include proofreading and paraphrasing in your search engine optimisation (SEO) strategy could yield substantial benefits, especially in exposing your website. This article stresses why SEO is relevant for most businesses, and it discusses how and why writing services can improve your search engine ranking.
Why is a search engine ranking relevant to me?
For most businesses, especially those involved in e-commerce, growing website traffic is a mission-critical goal. For example, products or services may be sold using a website as the main digital channel, which means that the number of visitors finding and engaging with the website is relevant in determining business success.
In marketing, SEO is an important tool used to increase website traffic because it helps to increase search engine ranking. SEO can also be used to achieve broader strategies and objectives, including improving many of the key performance indicators (KPIs) that marketers care about (e.g., market share, brand recognition, brand image, brand loyalty, and brand awareness).
Benefits of proofreading services in search engine rankings
The algorithms that the main search engines (e.g., Google and Bing) use to rank search results are continuously being developed by programmers and computer scientists. For this reason, the points made in this article about the impact of proofreading and paraphrasing on your website’s search engine rankings may grow more or less relevant over time (i.e., based on how companies like Google and Microsoft decide to change their algorithm).
Since proofreading or paraphrasing a piece of text improves its accuracy, this can prevent situations arising in which errors undermine your search engine ranking. For example, if you are writing a webpage on the “AKS primality test”, which you intend to publish and present using a mark-up language like HTML, misspelling the acronym “AKS” (e.g., writing it as “ASK”) in the <title> tag in your <head> will mean that the search engine will not find it.
Internet users are more likely to spend time engaging with, and even re-visiting, a piece of written content (e.g., a blog post or a product/service page), if it is written in attractive, easy-to-understand English. Furthermore, errors in a piece of writing lower user trust in the credibility of the author, the brand, and the website overall. Therefore, since paraphrasing services and even proofreading greatly enhance these aspects of a document, they can increase the time users spend on your website, which most search engines (e.g., Google) consider when ranking search results.
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